I love calls-to-action, and as a marketer, you should too. In case you aren’t familiar, CTAs are the prompts that persuade your online visitors to take some meaningful “action” (as the name implies); that action can be any number of things, including watching a video, buying an item, or filling out a form.
In most cases, the successful completion of this action (which was called for) is known as a conversion. Conversions make you money, whether that’s through a direct sale, or an addition to an email list where you can get sales, or anywhere in between.
Follow that chain back to the beginning, and you’ll realize how important your CTAs are to your bottom line. There are many opportunities to create and place CTAs, including on dedicated landing pages for your products or services, but today I want to talk specifically about CTAs in your blog posts.
These can be included in the body content of your articles, usually existing as a short sentence or two that pitch your CTA, or may exist as a pop-up request that speaks to readers after spending a specified amount of time on a page of your blog.
In any case, you’ll need to ensure your CTAs have these seven key qualities if you want them to be successful:
If users can’t find your CTA, they can’t interact with it. This principle of visibility is one of the most important in the realm of conversion optimization, which is why most experts recommend starting with the color and placement of your conversion button as a first step. Since most of your CTAs won’t be button-based (instead residing in the content of your blog), you’ll need to find some other way to be prominent. That could mean hitting users with an impossible-to-ignore pop-up requesting some action, but it could also mean speaking directly to your users about whatever opportunity you’re offering, in blunt, specific language.
Read more: Forbes