Entrepreneurship Industry News

Students turn entrepreneurs in the startup capital of India

There was a time when starting a business by oneself meant investing huge efforts, large capital and round-the-clock dedication. But youngsters nowadays seem to be breaking all conventions, carving out a niche for themselves in the Startup Capital of India.


Students are spending their free hours to start a successful business venture, utilizing their free hours and weekends to earn some quick bucks. What makes it fascinating is the shrewdness with which these projects are run, and the dedication that is put into making their ventures successful.

These undertakings nearly always seem to be motivated by a gap in the market that students have noticed or experienced for themselves. “My family has a jewellery store dealing with silver and other traditional ornaments, but a wide range of other accessories with huge demand were excluded, inspiring me to start selling those,” says Mansi Daga, a third-year BBA student and founder of JustEmbellish, a jewellery company. She also identified the dearth of online visibility for mainstream jewellery stores, thereby deciding to bridge the gap by creating an identity for her range through social media alone.

While powerful ideas are easy to chance upon, turning them into concrete reality is a lot tougher. Mansi initially started off with a very meager capital, interning at different companies and investing the stipend into the designing of her accessories. Similarly, two first-year design students, Rakshitha Nagaraj and Sanjana Mohan, started off making their jewellery with personal investments of a thousand rupees each. “We quickly got a lot of customers and then we used the raised money to create more products,” explains Sanjana. Having recently christened their brand Cresa, these girls have now expanded to include T-shirts and other accessories among their range.

Anejath Rao, a third-year student from a city college, forayed into DJing around two years ago and has played professionally for nearly the same period. Ask him about his challenges, and he replies, “I play Deep-House and Techno, which don’t have much takers even now.” Limited audiences are his biggest problem, and age doesn’t seem to even factor into the equation. Cresa’s Sanjana agrees, stating, “Considering that startups like ours mainly target college-goers as customers, young age is not an issue.” Quality work also goes a long way in earning buyers’ trust, she says.

But what makes it all worthwhile? Tushar CR, 18-year-old CEO of Amok Entertainment, a successful event-organisation company, claims that rewards go two ways. Material benefits are a big motivator, according to him. Anejath echoes a similar sentiment, stating that he gets paid around `5,000-10,000 per gig. However, it is the lessons taught by independently running a business that adds value to the whole experience. Tushar says, “Being a young entrepreneur not only means that you don’t have to depend entirely on your parents, but also that you can support them as well,” adding, “You get to meet people from different walks of life, opening your eyes up to the real world and its challenges much earlier than usual.”

These young entrepreneurs’ professional talents are highly valued, with people across the age-spectrum looking up to them. These students’ lucrative business plans, along with an impeccable management of time and resources, makes them stand apart, slowly making them highly-valued players in the startup market of Bengaluru.

Read More: timesofindia.indiatimes.com