Maintaining your brand and growing your customer base has never been more difficult, thanks to the rapid rise of online marketing and social networking. Your company needs to have an active campaign going at all times to take advantage of every opportunity available. Here are some of the most effective tools your team can use to implement a cost effective and rewarding lead generation policy.
Salesforce is a market leader in cloud-based customer relationship management that enables sales, marketing, and customer service teams to identify, convert, and maintain prospect business leads.
Knowing who visits your site is key to optimising it to best convert potential leads to happy clients. Leadfeeder leverages Google Analytics to help you identify potential businesses to reach out to for direct B2B sales.
Knowing what people are saying about your company and its goods and services is key to developing effective lead generation marketing. BRAND24 provides you with active social media monitoring, with simple web and mobile app based portals that provide real-time reports covering your carefully crafted brand.
Modern leads generation is difficult due to the numerous platforms available for B2C and B2B communication.
Bontact strives to eliminate the challenges of communicating across a wide variety of social platforms by providing a single place for voice, texting, web chat and general messaging without any of the stress and hassle of traditional platform management.
Keeping your sales and marketing teams on point is vital for transforming leads into satisfied customers. To do so you will need to be able to monitor the entire process from start to finish, identifying weak spots in which you lose customers due to lack of information or a misapplied marketing strategy.
HubSpot will not only allow you to maximise your success rate with current leads, it will provide you with the information needed to determine which of your nascent lead generation endeavours are most effective. This will ultimately allow you to craft the most cost effective campaign possible.
Google Keyword Planner
Make certain your site ranks well in web searches by utilising high scoring keywords throughout your landing pages, blogs, and product descriptions. Google offers a free Keyword Planner that quickly allows you to discover which high-ranking words you should use to create engaging web copy that passively increasing the number of potential leads that will come to your site.
Knowing what people are actively interested in will enable you to develop more effective social media posts. As long as it is on topic, a well shared post can drive visitors to your site and online store. This will potentially increase prospective leads without costing your company a single cent. While Google Trends may not be business focus, it is a tool any good marketer will keep on hand when crafting content.
You can stumble upon quality leads by simply browsing the web. The problem is how to record the contact information for later follow up without disrupting your workflow?
Broadlook’s Capture is a simple Google Chrome plugin that enables you to quickly record contact information from sources that include web pages, emails, and online documents. The collected information is copied to your CRM for later use by your marketing and sales teams.
There is a difference between a lead and a visitor — how long they stick around. Turn your visitors into leads by creating an effective landing site that grabs their attention and makes them want to learn more about your company and its products.
LeadPages provides you with a simple drag and drops solution for creating effective pages, taking the guesswork out of web development.
At times, the best tool available for lead generation is a skilled freelancer. Speedlancer has collected a team of vetted, experienced, marketing professionals ready to seek out the leads your company needs to succeed. Speak with a member of our staff today to discover how easy it is to get the contact information you need to make your next quarter’s sales projections.
Read More : Inc42