Of all the challenges faced by startups, finding the talent they need is one of the toughest to crack. Traditional methods, such as engaging recruitment agencies and trawling job boards, can prove costly in terms of time and money, and startup founders have little of either to spare. More and more are coming up with alternative hiring strategies that are unconventional but proving effective.
The LinkedIn profile ‘giveaways’
When people update their online professional profiles on platforms such as LinkedIn, it’s often an early sign that they are looking for a new job. And Growth Tribe, Europe’s first growth hacking academy, has developed a way of detecting those tell tale signs that is helping it meet its own talent requirements.
The Amsterdam-based company, which runs growth marketing training courses, created a script that regularly scrapes and monitors the professional profiles of a pool of candidates they are interested in, and looks for any changes they make on their profiles.
Co-founder David Arnoux says: “We calculate how many changes are made in a period of time, waiting for any irregularities. When a person makes many changes over a small number of days it might mean that they are looking for a new position and that the time is right to make contact with them, and we then reach out to them to discuss recruitment opportunities. So far we have successfully recruited three people this way.”
Turn your customer base into your talent pool
Campus Society is a collaboration platform for students, enabling them to network and share knowledge with others around the world. It aims to break down the barriers in education and remove borders between universities.
Shortly after launch its founders discovered that the tried and tested route of enlisting commission-hungry recruitment companies to find talent on their behalf wasn’t the best approach. Instead they adopted a more organic strategy, and focused on the people who were using their platform.
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